Can a woman and a pig chillaxing in a sauna convey the importance of cooking pork thoroughly? How about showing a shopper faced with a choice of a single dress in an empty mall as a way to convince patients they need to learn about multiple treatment options?
Two government agencies are using those scenarios as part of public-service ad campaigns — created with the pro bono help of the Ad Council — to get across important health messages to consumers.
The USDA earlier this week launched a series of TV and radio ads about safe food preparation in anticipation of peak summer barbecue season, when foodborne illness can be a special danger. And the Agency for Healthcare Research and Quality today unveiled its own campaign to encourage patients to explore different treatment options after a diagnosis.
The USDA
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